Why do we give gift to customers?
The importance of giving gifts is to maintain relationships and to stand out from the crowd. Remember, your company is not the first thing your customers think about when they get up in the morning, but there is nothing that gets more attention than a free gift.
Make sure your gift reflect your brand, your company values, personality and shows a level of generosity and implies that you care about individual relationships.
The lack of client gift-giving plan may be the one fundamental flaw in marketing your business, especially small businesses. A small investment nay potentially outweighs the initial investment. Take for example a small gift that is given to a potential client that could result in thousands of dollars in income. This is the art of appreciation and goes a long way in building relationships and customer loyalty.
Why give gifts?
We give gifts to maintain relationships. Gifting branded token items to your potential customers, new clients, vendors and not forgetting your present customers is a great way to highlight your business’s identity and values, to stay in front of your customers. Remember, they do not get up every morning thinking about you.